My SXSW Music Guide (for badgeholders; wristbands may apply)

Don’t be lazy. I’ve already done most of your homework; listened to nearly all the bands and musicians, looked at all the showcases and venue lineups, and made this fairly easy to disseminate when you’re scrolling through your iPhone on Thursday at 7:30 trying to plan your night. I don’t care about day parties much because you should use the daytime to stumble into things and people and places. Plan around the night, not the day. Save energy for 1am, 2am if you care to, or just blow your load in the early evening. It’s up to you. Three sections here: panels worth seeing, artists worth seeing, and showcases/venues worth seeing. Use it as you may. Don’t judge me for my musical taste and I won’t judge you for jumping on some band’s bandwagon two years after they played at SXSW. - Joah

Speakers & Panels Worth Seeing During Music

(Does Not Include Style X or Fashion-Related Panels during SXSW)

Filmmaker Richard Linklater ("Slacker") reunites with his "Dazed and Confused" breakout Matthew McConaughey and "School of Rock" star Jack Black, for his latest comedy, "Bernie." All three will be on hand to discuss working together. Wednesday March 14, 2012 2:30pm - 3:00pm @ Austin Convention Center  

Bruce Springsteen's artistry has drawn worldwide acclaim and honors. His recordings include time-tested classics of rock and acoustic-based albums celebrating folk traditions. His live shows are fervent celebrations of the communal power of music. Springsteen keynotes SXSW in conjunction with the release of his 17th studio album, 'Wrecking Ball' and the kickoff of the 2012 Wrecking Ball Tour. Thursday March 15, 2012 12:00pm - 1:00pm @ Austin Convention Center  

Content has been declared king for decades, but good content, alone, is no longer enough. In today's digital media age, artists must also have brands that are well-defined and compelling to achieve commercial success and longevity. Look at the many aspects involved in creating, cultivating, disseminating and monetizing artist brands - sound, image, marketing, social media, distribution and retail strategy. Speakers include Kevin Liles, Kendrick Lamar. Thursday March 15, 2012 2:45pm - 3:45pm @ Austin Convention Center

Queens rapper Nas, widely considered to be one of the most accomplished and talented artists to ever hit the mic, established his place amongst the hip-hop elite with the 1994 release of his debut album, Illmatic. The impact of his distinctive lyricism and thoughtful storytelling reaches far beyond hip hop culture and has earned him a global audience of millions. Throughout years of multi-platinum album sales, critical acclaim, controversies, and fame, Nas has undoubtedly solidified his position as one of the greatest rappers of all time. On the heels of his collaboration with Damian Marley, Nas is currently preparing his next studio album. In this special SXSW Interview, Nas will be joined in conversation with Steve Stoute, his former manager and longtime friend. As the Founder & Chief Executive Officer of Translation, author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, and former music executive, Stoute has been an instrumental figure in utilizing the power of hip-hop culture to revolutionize the way brands connect with audiences. Friday March 16 3:30 pm – 4:30pm @ Austin Convention Center Room 18ABC

Steve Stoute, Founder & Chief Executive Officer of Translation, is joined in a special conversation with Dan Charnas, experienced journalist, author of The Big Payback: The History of the Business of Hip-Hop, and current editorial director of InteractiveOne. Charnas' previous work with The Source, Profile Records, and American Recordings provides him with a unique perspective for the conversation. The discussion will look at how hip- hop has spurred creativity and spawned enterprise throughout the global economy as the predominant cultural force of the new century, a phenomenon Stoute calls “The Tanning Effect.  Saturday March 17 11 am – noon @ Austin Convention Center Room 12AB

Artists Worth Seeing

March 13

8pm – Arianne Moffatt, Teengirl Fantasy, Motopony

9 – il Abanico

9:20 – Theophilus London

9:30 – Heartless Bastards

10 – Ume, B. Bravo & The Starship Connection, Love Inks, Mr. Muthafuckin eXquire, The Xcerts

10:10 - Santigold

11 – Bear in Heaven, Scorpion Child, Yellow Ostrich

11:30 – Beach Fossils, Tycho

Midnight – Schoolboy Q, Caveman, Dale Earnhardt Jr. Jr.

1am – Kendrick Lamar, Cities Aviv, Matthew Dear, Soldier Thread, Polica

 

March 14

2:10 – Teeth & Tongue

3 – Michael Kiwanuka

4pm – Alabama Shakes

5pm – Honeyhoney

7pm – Mars Red Sky

7:10 – Quiet Company

7:30 – CFCF

8pm – Andy Suzuki & The Method, Anenon, Cities Aviv, Javelin, Blood Orange, Fidlar, Maneja Beto, Say Hi, The Young Evils

8:15 – Anoraak, Maya Azucena

8:40 – Mux Mool

9 – Big KRIT, Sharon Van Etten, Tribes, The Xcerts

9:15 – Yuksek

9:30 – Housse de Racket

9:35 – Choir of Young Believers

9:45 – Action Bronson

10 – Chrissy Murderbot, Friends, Cherri Bomb, Cashier No.9, Daughter, Foy Vance, Jimmy Cliff, Lila Downs

10:10 – Kimbra

10:15 – Vondelpark, Katey Red

10:20 – Miguel

10:25 – Korallraven

10:30 – Shigeto

10:45 – Mannie Fresh

10:55 – Dale Earnhardt, Jr. Jr., Mr. Muthafuckin eXquire

11 – Teitur, Theophilus London, xxxy, Youth Lagoon, Twerps, Zola Jesus, Lee Fields & The Expression, Anna Ihlis, Dry the River, Screaming Females, Three Blind Wolves, Turbogeist

11:15 – Alabama Shakes, Juvenile

11:25 – Tycho

11:30 – U.S. Royalty, Pujol
11:35 – Wavves

Midnight – Bomba Estereo, Mahogany, Miike Snow, John Tejada, Django Django, Neon Trees

12:10 – Nguzunguzu, Dirty Ghosts

12:15 – Bear Hands, Doomtree

12:20 – Matthew Dear

12:30 – Andrew Bird, The Octopus Project

12:40 – Prodigy of Mobb Deep

12:45 – Gary Clark, Jr.

1am – Cowboy and Indian, Carrie Rodriguez, Octo Octa, We Were Promised Jetpacks, Astronautilus, Delhi 2 Dublin, The Men, Motion City Soundtrack, Three Blind Wolves

1:05 – Eve 6

1:15 – Andre Nikitina, Com Truise

1:20 – Slaughterhouse, Ume

 

March 15

5:45 – Little Hurricane

6:45 – M. Ward

7 – Polica

7:45 – Say Hi

8 – Electric Wire Hustle, Fiona Apple, Reptar, Shigeto, The Shins, Sarah Jaffe, Turbogeist

8:20 – Soldier Thread

8:25 – Yellow Ostrich

8:45 - Stalley

8:55 – Tanya Morgan

9 – Carrie Rodriguez, Yukon Blonde, Love Inks, Dry the River, il Abanico

9:05 – Jukebox the Ghost

9:15 – Kendrick Lamar, Lila Downs

9:20 – Teeth & Tongue

9:30 – Charlie XCX

9:45 – Com Truise

10 – Fanfarlo, Jonquil, Letting Up Despite Great Faults, Lee Fields & The Expression, Korallraven, Quantic, Shining, Two Galants, Walk the Moon

10:15 – Soft Metals

10:30 – Robert Glasper Experiment, Purity Ring, Nneka

10:40 – Curren$y

11 – CFCF, Class Actress, Jessie Rose Trip, Kaiser Chiefs, Punch Brothers, Stalley, Wale, YACHT, Mux Mool, Royal Canoe

11:05 – Truthlive, Schoolboy Q

11:15 – Big KRIT, Miguel

11:30 – Grimes, The War on Drugs, Steve Aoki

11:45 - Roge

Midnight – Arianne Moffatt, B. Bravo, Clap Your Hands Say Yeah, Das Racist, Delta Spirit, Honeyhoney, Kendrick Lamar, Miike Snow, The Temper Trap, Friends, Jimmy Cliff, Seapony

12:10 – Talib Kweli, Sons of Kick

12:15 – T.I., B.o.B.

12:30 – Nicolas Jaar, Seun Kuti

12:35 – Sharon Van Etten

1 – Chairlift, Cloud Nothings, Ed Sheeran, Neon Indian, Niki & The Dove, Van Hunt, VHS or Beta, Youth Lagoon, Purity Ring, Big Sean, D.I.M., Doomtree, Flight Facilities, Kindness, Nite Jewel

1:30 – The-Dream

 

March 16

Noon – Gary Clark, Jr.

1:15 – Punch Brothers

1:30 - Quantic

2 – Fanfarlo

4 – Blitzen Trapper

5 – Heartless Bastards

7 – ANR

7:30 – M.Ward, Electric Guest, The Midgetmen

7:45 – The War on Drugs

8 – Ed Sheeran, Idle Warship

8:05 – Purity Ring

8:30 – Tycho, The Staves

8:45 – Quantic & Alice Russell

9 – Little Roy

9:15 – AraabMUZIK

9:30 – Ben Howard

9:40 – Zulu Winter

10 – Alice Smith, Delta Spirit, Eve 6, Housse de Racket, Paul Wall, The Big Pink, The Cool Kids, Caveman, Kindness, Nite Jewel, Pujol

10:15 – Bear Hands

10:30 – El-P, Glen Hansard, Bomba Estereo

11 – Bad Rabbits, Big Deal, Blitz the Ambassador, Built to Spill, Reptar, Thundercat, Adam & The Amethyst, Team Me

11:20 – Ghosting Season

11:30 – Asher Roth, Grimes, Juanes, Daughter

11:40 – Rapper Big Pooh

Midnight – Alabama Shakes, Candy Claws, Citizen Cope, Clap Your Hands Say Yeah, SPEAK, Spoek Mathambo, Chairlift, Daedalus, Flight Facilities, Howler, Talking to Turtles, The Drums

12:10 - Sepalcure

12:15 – Das Racist, Knife Party

12:30 – YACHT

12:50 - Nneka

1am – Blitzen Trapper, Break Science ft. Talib Kweli, Cloud Nothings, Lost in the Trees, Mother Falcon, Neon Indian, Niki & The Dove, Skrillex, The Ting Tings, Tia Carrera, Vampillia, xxxy, Akina Adderly & The Vintage Playboys, Juicy J, Slum Village

1:15 – Blackalicious

 

March 17

Noon – The Big Pink

1 – Justin Townes Earle

7 – The Bright Light Social Hour

7:45 – Norah Jones

8  - The Cult, Michael Kiwanuka, Roge

9 – Blouse, Erin Ivey and the Finest Kind, Yuksek, Justin Townes Earle, Quantic & Alice Russell

9:55 – The Muthafuckin’ eXquire

10 – Breton, Charlie Mars, Fanfarlo, Penguin Prison, Django Django, J Roddy Walston and The Business, Lunice, Soft Metals

10:15 – Keane

10:20 – Freddie Gibbs

10:45 – Quiet Company

11 – Anna Nalick, Best Coast, Duck Fight Goose, El-P, Grace Woodruffe, Cashier No.9

11:45 – John Mayer, Chuck Ragan

Midnight – Daedalus, Flying Lotus, Thulebasen, Wavves, We Were Promised Jetpacks, T Bird and the Breaks

12:15 – Anoraak

12:30 – Lucero, M.O.P., Jimmy Clif

12:50 - Nneka

1 – Allen Stone, Beach Fossils, Flosstradamus, Hudson Mohawke + Lunice = TNGHT, Jukebox the Ghost, XV, Teeth & Tongue

1:10 – GZA ft. Brownout & Grupo Fantasma

1:20 – Katey Red

 

Showcases & The Venues Worth Checking Out

Party Host/Sponsor – Venue

March 13

Pitchfork – Mohawk

Yours Truly - Swan Dive

March 14

Pandora – Antone’s

Dummy XO – Barbarella

Halo Cyan – Barcelona

ASCAP – The Bat Bar

Chevy – Chevy Sound Garage

Ghostly International – Club Deville

Warner Sound – La Zona Rosa

Life or Death/R.A.P. – Lustre Pearl

The Agency Group/French Bureau Export – Mohawk Patio

Transgressive/Rockfeedback - Red Eyed Fly

NPR – Stubbs

March 15

Auditorium Shores

Surefire Agency – Barcelona

IHEARTCOMIX - Beauty Bar Backyard

Pitchfork – Central Presbyterian Church

S.O. Terik – Clive Bar

Paradigm – Club Deville

Elephant Room

The Roxy’s AustinRox – Empire Automotive

Yours Truly/Gorilla vs. Bear – Hype Hotel

Paradigm - IFC Crossroads House at Vice

Audible Treats – Kiss and Fly

Warner Sound –La Zona Rosa

Dickies / Filter – Lustre Pearl

Secretly Canadian – Mohawk Patio

Music Matters – The Stage on Sixth & Patio

AOL Music – Stubbs

Style X/Charming Charlie – Victorian Room at the Driskill

March 16

Biz 3 – 1100 Warehouse

ACL Live at the Moody Theatre

Billions Corp. – Antone’s

Madison House – Beauty Bar Backyard

FryeDay  - Buffalo Billiards

S.O. Terik – Clive Bar

Keep a Breast Foundation – Empire Automotive

Blacksmith Duckdown – La Zona Rosa

Dickies / Filter – Lustre Pearl

Playing in Traffic – Maggie Mae’s

AM Only – Mohawk Patio

KUT – Radio City Stage Convention Center

Communion - St. David’s Historic Sanctuary

Third Man Records – The Stage on Sixth

March 17

Nat Geo – The Stage on Sixth Patio

Thrasher – Scoot Inn

KEXP – Radio City Stage Convention Center

Captured Tracks – The Parish

The Windish Agency – ND

Sounds Australia – Maggie Mae’s Rooftop

Auditorium Shores

Lucero Family Picnic – Cedar Street Courtyard

Clive Bar

Deseo Central Lounge

Warp Records/Brainfeed – Empire Automotive

Hype Machine – Hype Hotel

SBTURKS – The Madison

Stubbs

Comments

[Edith]

This is so sweet, simple and it makes me happy. I understand you want to keep it forever and ever!