I don’t know when it started or where it came from, but everyone likes using the phrase “killin’ it”.
Please don’t use that phrase to refer to anything I’m doing. No, not because I don’t want to be successful. Not because I don’t think we’re doing well to build our community with Localeur across the country. Not because I am ashamed of whatever opportunities I’ve been blessed with throughout my life.
I want you to stop saying I’m killin’ it because that’s not at all what I want to be known for.
I want to be known for a lot of things. For being a good son and brother. For being a great friend. For being a leader and creator of positivity. For being an entrepreneur, a civic and community contributor, a philanthropist, a nonprofit board member. For being a music lover, live music fan and appreciator of the arts and creativity. For being outspoken when being outspoken helps to make progress. For showing up when others chose to sit back. For saying the true thing when others instead wanted to say the right thing. For being a writer and a reader. For giving people good ideas and sharing them because they were never actually mine to give anyway. For spreading truth, love, joy, and a desire for lifelong learning. For doing the most with what I was given by birth and what I was given by God. For finding my purpose and reaching my potential.
But nowhere in there is “killin’ it”.
To kill something isn’t to succeed at something, in my opinion. To kill something is either to destroy it (if I’m being too literal) or (if I’m being figurative) to be held up as some titan of success that doesn’t know how to reach back or lend a helping hand to others whom have yet to climb their own peak. If I am killin’ it, then point me to the person or people who are creating it, who are helping it thrive, who are building it, and who are shaping the world around it.
To kill it is not to be undeniably successful, but to be limited to someone else’s perception of what that success is. So Localeur raised $1 million dollars. So Localeur was on The Today Show. So Localeur was named one of the top travel apps for 2015 by Forbes. So Localeur has reached hundreds of thousands of users and 12 cities since inception.
We’re not killin’ it. We’re creating it, we’re building it, we’re allowing others to thrive within this community, this movement.
Ultimately, that’s what I want to be known for with this business: for helping others succeed. The small, local business owners. The food bloggers who have more exposure. The social butterfly who shares tips with thousands instead of just her friends. The shy guy who knows where to workout with other locals and ends up meeting his future partner. The new resident who feels right at home. The frequent traveler who needs a restaurant recommendation for his business meeting, and quick. The once-a-year vacationer who saved up all her hard-earned money for this one family trip, and wants to make sure it’s special.
I’ll know what I’m doing means something and is successful not when someone tells me I’m killin’ it, but when local businesses that we love all over the world can keep on living, surviving and thriving longer than ever because Localeur helped make it so.
I don’t want to be known as a guy who’s “killin’ it” but instead as the guy who helped thousands of local business owners and millions of locals and travelers succeed at what they were doing.
Besides, the only thing I’d be OK killin’ at this point is Yelp.