A couple days ago, I was at an event with a lot of tech leaders, founders and investors in Austin and my investor Brett Hurt, one of the best serial entrepreneurs this city has, was introducing me to one of the founders of TrueCar. The amount of pride Brett expressed in being one of my investors was plenty, but then he added, "Joah is a real warrior." It's probably the favorite thing I've had a fellow entrepreneur, a highly-successful one at that, say about me. I get that there's a time and place and value to things like experience and talent and being able to call up a bunch of VCs and raise millions of dollars, perhaps all things I don't have in spades. But what I get even more is that there's a time and place and value for attributes like drive, determination, dedication and passion. That's what I have in spades. That's what my entrepreneurial experience has entailed over the last four-plus years. I left my last day job the week of Labor Day 2012. Since then I've been paid less money in 4 years than what I made in my last year of a 9-to-5. But, no doubt, it's been worth it. There are a lot of competitors in the sector Localeur is in, but none of them will EVER beat us because we lacked or were outmatched when it comes to grit and perseverance. There's no real secret sauce to Localeur that makes us grow and continue to thrive. There are no patents. And, honestly, we don't really have any trade secrets. We simply have a team that understands authenticity, quality and cares about local more than anyone else, and I know that tone starts - as it did over four years ago - with me. Other startups can raise more money, hire more developers, get more followers on Instagram or whatever, and pay more writers, but they will simply never beat us on the key attributes that lead someone like Brett to describe me to another serial entrepreneur as "a real warrior." That much I'm certain. I should put it on my business card.