SXSW 2017 notes: Don't schedule more than 2 meetings/commitments in a day to leave room for serendipity. Don't pitch investors during SXSW. If you're going to get an investment, they won't be so lazy as to require you meet during SXSW. Just have good conversations with warm intros...if they lead to raising money, that's great. Do get a wristband or badge. I've done SXSW every way and the best way is with, at least, some access to see shows or talks. Do meet up with friends from out of town. You won't see them all, but do your best to see as many as you can. These connections, however loose, can help down the road with relationships for work/life/love. Don't look at the SXSW Music schedule for known-acts/big names only. You can go to Coachella if you need to see a current star. Do break up with your significant other before SXSW if you think it's coming. You don't want to be that couple on the street outside a venue having a blow up argument. I saw this no fewer than a dozen times this past week. Don't party every day / night. Even if it's just 2-3 hours a day, leave room for time to chill at home, go see a movie, go for a walk, eat a meal at home, get some work done. It'll help with the SXSW aftermath that you don't feel a week behind on life. Susannah and I saw Logan one night and ate dinner at home. Another night, Larry, Gary and I went to see Get Out at Alamo Slaughter. Can't get further from SXSW.