It's officially Austin Restaurant Week, which makes this a perfect time to tell you how much i love Austin's food scene. We have some truly impressive seafood and sushi restaurants for this non-coastal city led by young chefs like Uchi and Perla's, and some Texas classics like Guero's and Salt Lick not to mention the new startups like Woodland, Mulberry (my personal fav) and Apothecary Cafe & Wine Bar and my personal favorites (Hoover's and Eddy V's).
But what makes Austin's food landscape so awesome is the vibrant food trailer scene. There's Mighty Cone and Hey Cupcake on South Congress, Kebabalicious downtown and Franklin BBQ off I-35. While the food varies from barbecue to cupcakes to kebabs to deep-sauteed shrimp & avocados, the thing that links them all is a rather simple concept: serving great food out of an airstream trailer.
The funny thing is, this concept only sounds simple now...after it's been proven successful. If you told some potential investor or customer that you'd be serving food out of a trailer several years ago, they would look at you like you're kidding. Or crazy.
What about permitting? Will you have a restroom? Where will people sit? What happens if it rains? Will you have waiters? Doesn't it get 100 degrees in Austin? How are you going to make good food in a mini-kitchen? What happens if...
I could go on and on and on with questions that a skeptic would have asked. This is pretty much how I feel when I explain Sneak Attack's pop-up business. I feel like I'm in on some hot new secret that it'll be years before other people figure out and fall in love with.
This is the exciting part about creating something out of thin air, building it from scratch and following a dream...it's not about guarantees and profit, it's about educated guesses and purpose.
My guess is that I don't need to confine myself to a 2,000-square foot location with a dressing room and regular hours in order to spread my sneaker and style love with Austin's residents and visitors.