Hear me out...
I don't really think all that much about the billions I'm going to make with Localeur because most of that money is going to go to charities I support one day and not into owning a sports team or something silly, but here are some crazy numbers off the top that get me amped...
TripAdvisor has about 400 million monthly users and a $9 billion market cap, which means they are getting a value of around $22.50 per user.
Yelp has about 90 million monthly users and a $1.5 billion market cap, which means they are getting a value of around $16.67 per user.
Now, here's where I get real excited.
TripAdvisor's average user is 46 years old and Yelp's is around 41. It doesn't take a rocket scientist to guess where I'm going with this.
Localeur's average user = 29 years old.
Do you think Millennials or Boomers are spending a higher percentage of their disposable income on eating out at locally-owned restaurants and traveling?
While you process that, think about this, too:
There are roughly 75 million Millennials in the U.S. and about 1 million of them have used Localeur, a product built with just two engineers and no VC funding.
Imagine the possibilities...
This isn't about money. This is about solving a need. Millennials and people of this mindset (which doesn't limit itself to people my age) want something more focused on supporting local businesses than what TripAdvisor can provide and more focused on being trustworthy and authentic than what Yelp is providing.
The future will be different than the past. Get ready.
Our first 1 million users, our current app and site and our partnership with JetBlue is only the beginning.
To everyone who has believed in me as an entrepreneur, invested in Localeur, contributed a recommendation, shared something about Localeur on Twitter or Facebook, I appreciate you.
Not because money is out there to be made, but because value is out there to be created and local businesses, Millennials, locals and travelers will be much better off when they walk the streets of their hometown or a city they're visiting thanks to Localeur.
That's what I know and believe. I'm working on proving it right now.